What is the difference between Article and NewsArticles Schema

In this post, we have discussed Schema,Markup, Article type of Schema.org in detail. We have also discussed more specific types of Article, i.e. BlogPosting, NewsArticle, ScholarlyArticle. and difference between Article, NewsArticles and BlogPosting.

What is Schema Markup

Schema is structured markup you may increase your HTML documents that will help search engines understand your own content, and also generates your snippets stand out in the search engine result pages (SERPs).  “Schema tells the search engines what your data means, not just what it says”.

Markup tells the search engine what that content means. For example, let’s say the word “Gotals” appears on an article. The search engine sees this, and produces a SERP entry with “Gotals.” However, if I put the right schema markup around the name “Gotals,” I’ve just told that search engine that “Gotals” is the websie or User or anything of the article, not just a couple random words. The search engine then provides results that display better information for the user who was searching for “Gotals.”

The content on your website gets indexed and returned in search results. Obviously. But with schema markup, some of that content gets indexed and returned in a different way.

What is Article Schema

The Article schema form is the parent kind of News Article and Blog Posting. The article specifies the associated content is an Article. An example of associated content may be a blog posting, a news article, an article regarding academics etc.

Schema.org offers three types of Article Schema – BlogPosting to specify that the associated content is a blog posting, NewsArticle to specify that the associated content is a news article and ScholarlyArticle to specify that the associated content is a scholarly article.

• Article > Blogposting
• Article > NewsArticle
• Article > ScholarlyArticle

Example

Example of Article without Microdata

1 2 3

How to Tie a Reef Knot by John Doe This article has been tweeted 1203 times and contains 78 user comments.

Example with Microdata

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

<div itemscope itemtype="http://schema.org/Article">   <span itemprop="name">How to Tie a Reef Knot</span>   by <span itemprop="author">John Doe</span>   This article has been tweeted 1203 times and contains 78 user comments.   <div itemprop="interactionStatistic" itemscope itemtype="http://schema.org/InteractionCounter">     <div itemprop="interactionService" itemscope itemid="http://www.twitter.com" itemtype="http://schema.org/Website">       <meta itemprop="name" content="Twitter" />     </div>     <meta itemprop="interactionType" content="http://schema.org/ShareAction"/>     <meta itemprop="userInteractionCount" content="1203" />   </div>   <div itemprop="interactionStatistic" itemscope itemtype="http://schema.org/InteractionCounter">     <meta itemprop="interactionType" content="http://schema.org/CommentAction"/>     <meta itemprop="userInteractionCount" content="78" />   </div> </div>

Difference between NewsArticles and BlogPosting

NewsArticle: use it to mark up your news articles if you are a publisher.

BlogPosting: use it to mark up your site articles.

Google supports enriched snippets for articles, specifically NewsArticle, thus we’ll be zooming on that Schema type in this section.